Values and Leadership Principles


We look to instill a common set of values and leadership principles across the businesses that we operate and those that we invest in. Our values drive our decision making and how we interact both within and outside our organisation.

Customer focused

We always remain focused on customer needs and look to exceed expectations at every turn.

Don't follow the Herd

Never follow because it's always been done that way. Life changes and we should never stand still. Take the lead, adopt an independent mindset and stand out from the crowd.

Anything is possible

As outsiders to a world of conformity, our self belief, inquisitive and ambitious approach allows us to challenge established norms with a more youthful, energetic and playful approach.

Tackle it Together

We relish the challenge and outcomes of bringing together different perspectives, being inclusive and approachable in everything we do and how we do it. We work together as a community to build strong and sustainable foundations for future generations.

Pursue, persist, progress

We value determination and design to stretch us and move things forward , taking accountability and ownership along the way.

Whisky Awards

Enjoy the journey

We value spending time exploring what we love, valuing the companionship of our peers and openly sharing our experiences along the way.

We benchmark our thinking with world leaders and companies that inspire us

Tuesday, 28th November, 2023

The secrets of outperforming family-owned businesses: How they create value—and how you can become one

Family-owned businesses that combine four critical mindsets with five strategic actions have a chance to quadruple their value in the next decade—while maintaining resilience.

Friday, 6th May, 2016

Amazon Leadership Principles

We are inspired by the Amazon Leadership Principles which largely focus on keeping their customer at the centre of their decisions. We truly believe that being a customer-centric company is a key to success.

Wednesday, 6th April, 2022

Purposeful Leadership

Today’s fast-changing world requires decentralised decision making processes.

Monday, 2nd August, 2021

How Harnessing Chaos Can Make Companies More Nimble

Chaos is often associated with a failure of leadership. Gary Robinson, manager of Baillie Gifford US Growth Trust, argues that the best bosses don’t resist disorder but channel it to create ‘chaordic organisations’ in which innovation thrives.

Thursday, 29th September, 2022

Succession and Family Businesses

Mars’ outgoing CEO on succession, family businesses and eating his own dog food.

Friday, 8th September, 2023

What's Possible with AI

What does AI mean for the leaders of tomorrow? On this bonus episode of Possible, Reid Hoffman talks about the role of AI in shaping the future, the importance of beauty in technology, AI as a tool for amplification, and the responsibility of us all in using AI as a tool to benefit humankind.  This speech was originally delivered by Reid Hoffman in English on September 8, 2023 at the Bologna Business School at the University of Bologna, the oldest university in the Western world.