Values and Leadership Principles


We look to instill a common set of values and leadership principles across the businesses that we operate and those that we invest in. Our values drive our decision making and how we interact both within and outside our organisation.

Customer Centricity

Plainly put, companies that put their customer first are proven to be more profitable.


Our approach in creating products has been creative and distinctive. We created the first legal whisky distillery on the Isle of Raasay.

We seek to employ and work with creative people. We believe creativity paired with a commercial mindset is a winning combination.


Authenticity in how our products are produced – celebrating the provenance of where they are made.


We are aiming to create world-renowned brands that are sold globally with a focus on the key markets of Europe, the US and Asia.

We like to work with ambitious self-starters. We believe ambition is key in driving the success of companies in an ever more competitive world. Our culture fosters individual initiative within teams.

We will not stop short of perfect when creating our brands. We aim to develop premium consumer goods and services of the highest quality.


Chanrossa is a family business, therefore we have been community centric from day one. We aim to maintain this sense of community and family within the business as we grow. Every person in our community has the ability to help shape the future direction of Chanrossa.

Our brands aim to make a positive impact on the communities within which they operate.

We benchmark our thinking with world leaders and companies that inspire us

Friday, 6th May, 2016

Amazon Leadership Principles

We are inspired by the Amazon Leadership Principles which largely focus on keeping their customer at the centre of their decisions. We truly believe that being a customer-centric company is a key to success.

Wednesday, 6th April, 2022

Purposeful Leadership

Today’s fast-changing world requires decentralised decision making processes.

Monday, 2nd August, 2021

How Harnessing Chaos Can Make Companies More Nimble

Chaos is often associated with a failure of leadership. Gary Robinson, manager of Baillie Gifford US Growth Trust, argues that the best bosses don’t resist disorder but channel it to create ‘chaordic organisations’ in which innovation thrives.

Thursday, 29th September, 2022

Succession and Family Businesses

Mars’ outgoing CEO on succession, family businesses and eating his own dog food.